Made with Love,
Squeezed with Joy
We're a team of personalised gift-obsessed parents, designers and dreamers on a mission to create the softest, most huggable companions on the planet. Every stitch tells a story.
Born From a Bedtime Story
It was 2020. Our founder, Sarah, was on her third attempt at settling her toddler with a plush toy that just wasn't soft enough. She pulled it apart, measured the filling, and thought — "I can do better than this."
What started in a spare bedroom with fabric samples and a sewing machine grew into one of the UK's most-loved plush toy brands. We tested over 200 fabric types before finding our signature ultra-soft plush. We stayed up late perfecting the weight of our bear limbs. We argued passionately about the exact shade of a bunny nose.
"We didn't want to just sell toys. We wanted to create the kind of companion a child would still have at 25."
Today, over 10,000 families have welcomed a Embroidery Cabin companion into their homes. Every single order is still packed with the same care as that very first one — because to us, each personalised gift represents a hug, a bedtime, a memory.
Our Core Values
These aren't words on a wall — they're woven into every decision we make, from the materials we source to the way we package your order.
Made with Genuine Love
Safety, No Compromises
Kind to Our Planet
Joy is Our Product
How Every Personalised Gift Is Made
Each personalised gift goes through a rigorous journey before it earns a spot in our collection.
From a Spare Room to 10,000 Happy Families
Every big brand starts small. Here's our story in milestones.
The Beginning
Sarah hand-stitches the first Honey Bear prototype in her spare room. Friends and family beg to buy them.
First 100 Orders
The Etsy shop goes live. Within 3 months, 100 orders placed — every one packed at the kitchen table.
Softpersonalised giftsrus.com Launches
Our own website goes live. The Lola Bunny sells out in 72 hours.
10,000 Customers
We welcome our 10,000th customer family. Average rating: 4.9 stars. We cry a little.
Going Greener
We switch to 100% plastic-free packaging and launch our first eco plush from recycled materials.
What's Next
New ranges, a loyalty programme, and some very exciting collaborations in the pipeline. Stay tuned! 🧸
Meet Our Team
A small but mighty team of personalised gift obsessives, quality nerds and packaging perfectionists.
Safety & Quality Certifications
Every product we sell is independently verified. Here's what that means for your family.
What Families Say About Us
"I ordered the Giant Honey Bear for my daughter's 5th birthday and she absolutely lost her mind with joy! So impossibly soft, I keep finding excuses to hug it myself."
"My newborn nephew hasn't let go of his Lola Bunny since we gave it to him. So incredibly soft and well-made — I've already ordered two more as gifts."
"Bought the dino set for my twin boys — best purchase I've ever made. They've built an entire dinosaur kingdom. The quality is outstanding."
Our Promise to You
Every personalised gift we make is a promise — a promise that it will be soft enough, safe enough, and loved enough. If for any reason you're not completely delighted, we'll make it right. No fuss, no drama. Just really soft, really huggable, made-to-love service.